Available for New Clients & Growth Consulting

I don't just run ads.I turn ad spend into profitable revenue.

No vanity clicks or confusing agency jargon. I partner directly with founders and marketing teams to build dependable paid acquisition systems across Meta & Google that reliably convert cold audiences into loyal customers.

M. Yaseen Rashid - Performance Marketing & Growth Specialist
Years Experience
5+

Verified metric

Ad Spend Managed
50+

Verified metric

Average ROAS
99%

Verified metric

Revenue Generated
100

Verified metric

Mastered Channels:
Meta Ads (Facebook & Instagram)Google Ads (Search & Performance Max)TikTok Ads & Spark AdsShopify Plus & E-Commerce CROGoogle Analytics 4 & CAPIKlaviyo Retention & FlowsB2B Lead Generation (Google + LinkedIn)Omnichannel Growth Architecture
Growth Tech Stack:
Meta Ads ManagerGoogle Performance MaxShopify PlusTriple Whale AttributionTikTok Ads ManagerServer-Side GTMKlaviyo Email & SMSMeta Conversion API (CAPI)Semrush & AhrefsMotion App Creative AnalyticsHotjar HeatmapsGA4 Measurement Protocol
Core Capabilities

Four disciplines.
One accountable strategist.

Sustainable growth does not happen in silos. It requires synchronized paid acquisition, high-converting funnel design, organic search depth, and accurate server-side attribution.

01 / ARCHITECTURE

Paid Media Architecture

4.8x Avg ROAS

Algorithmic media buying across Meta (Advantage+) and Google Ads (Search & Performance Max). Built around high-converting creatives, negative match lists, and automated scaling rules.

Meta AdsGoogle AdsPMaxTikTok AdsLookalike Modeling
02 / ARCHITECTURE

Funnel & Conversion Engineering

+65% Conversion Lift

Turning cold ad traffic into eager buyers. Data-driven landing page architecture, rapid A/B hypothesis testing, friction elimination, and average order value (AOV) multipliers.

A/B TestingHeatmapsCheckout OptimizationShopify PlusOffer Design
03 / ARCHITECTURE

Technical SEO Infrastructure

250K+ Monthly Organic Visits

Engineered search visibility focusing on buyer-intent keywords, Core Web Vitals, semantic entity markup, and scalable programmatic content strategies that rank and convert.

Technical AuditSchema.orgPage SpeedContent ClusteringCompetitor Gap
04 / ARCHITECTURE

Attribution & Tracking Pipeline

99.4% Attribution Accuracy

Eliminating iOS tracking blindness with first-party data architecture. Direct Meta Conversions API (CAPI) server integrations, Google Tag Manager containers, and GA4 revenue modeling.

Meta CAPIGA4 MeasurementGTM Server-SidePixel DiagnosticsROAS Attribution

Ready to evaluate your current acquisition funnel?

Get an itemized performance audit covering ad efficiency, conversion leaks, and tracking health.

Request Free Growth Audit
How I Can Help

Engineered solutions.
Measurable business growth.

From technical search infrastructure to multi-million dollar ad budget scaling, here are the core engagements available today.

From $1,800 / mo

Paid Acquisition & ROAS Scaling (Meta, Google & TikTok)

I design, launch, and scale data-driven advertising campaigns that capture high-intent buyers and maximize Return on Ad Spend (ROAS). From creative testing frameworks to bid strategy optimization.

Meta Ads (Advantage+ Shopping & Creative Matrix)
Google Search, Performance Max & YouTube Ads
TikTok Spark Ads & Creator Whitelisting
Creative Strategy & High-Converting Ad Copy
From $1,200

Shopify Plus CRO & High-AOV Funnel Architecture

A great ad campaign fails without a high-converting landing page. I audit your customer journey, eliminate friction, and test irresistible value propositions that drive action.

Landing Page UX & Copywriting Optimization
Frictionless One-Page Checkout Setup
Post-Purchase One-Click Upsells & AOV Boosters
A/B Split Testing & Heatmap Analysis (Hotjar)
From $850

GA4 Analytics, Tag Manager & Server-Side Pixel Tracking

iOS privacy changes caused massive data loss for marketers. I install server-side conversion API (CAPI) and advanced GA4 events so ad algorithms get complete signals to optimize for purchase.

Server-Side Google Tag Manager (sGTM) Setup
Meta Conversion API (CAPI) with 95%+ Match Quality
Google Analytics 4 (GA4) Custom E-Commerce Funnels
Triple Whale & Multi-Touch Attribution Audits
From $1,400 / mo

Search Engine Optimization (SEO) & Organic Dominance

Turn Google search into your most consistent, cost-free acquisition channel. Full technical site audits, semantic content silos, Core Web Vitals fixes, and on-page optimization.

Comprehensive Technical SEO & Crawl Audits
High-Intent Commercial Keyword & Competitor Research
On-Page Semantic Optimization & Schema.org Markup
Topic Cluster Silos & High-Authority Link Building
Verified Case Studies

Campaigns, funnels and
stores that perform.

Explore real-world results: scalable e-commerce paid acquisition, high-ticket B2B funnels, and organic search ranking milestones.

View All Projects
e-commerce-brand-scaling:-0-to-$180k/mo-via-meta-&-google-ads.case-study
E-Commerce Brand Scaling: 0 to $180K/mo via Meta & Google Ads
Featured

E-Commerce Brand Scaling: 0 to $180K/mo via Meta & Google Ads

Scaled a direct-to-consumer apparel brand from scratch to consistent 6-figure monthly revenue with an average 4.8x ROAS using full-funnel acquisition.

Meta AdsGoogle AdsE-Commerce+2
clean-skincare-dtc:-$18k-to-$145k/mo-via-tiktok-spark-&-meta-capi.case-study
Clean Skincare DTC: $18K to $145K/mo via TikTok Spark & Meta CAPI
Featured

Clean Skincare DTC: $18K to $145K/mo via TikTok Spark & Meta CAPI

Scaled a clean organic beauty brand using authentic creator whitelisting, high-converting TikTok Spark Ads, and server-side tracking.

TikTok Spark AdsMeta AdsShopify CRO+1
luxury-home-decor:-$480k-in-90-days-with-google-performance-max-&-cro.case-study
Luxury Home Decor: $480K in 90 Days with Google Performance Max & CRO
Featured

Luxury Home Decor: $480K in 90 Days with Google Performance Max & CRO

Optimized product feed attributes, designed frictionless checkout funnels, and dominated high-intent search for high-AOV home furnishings.

Google PMaxGoogle ShoppingHigh-AOV Funnels+1
b2b-saas-lead-generation-campaign:-320%-qualified-pipeline-growth.case-study
B2B SaaS Lead Generation Campaign: 320% Qualified Pipeline Growth
Featured

B2B SaaS Lead Generation Campaign: 320% Qualified Pipeline Growth

Built targeted search intent campaigns and high-converting landing pages that lowered cost per qualified lead by 45% while doubling conversion rate.

Google Search AdsB2B Lead GenLanding Page CRO+1
technical-seo-&-organic-traffic-boost:-0-to-250k-monthly-organic-hits.case-study
Technical SEO & Organic Traffic Boost: 0 to 250K Monthly Organic Hits
Featured

Technical SEO & Organic Traffic Boost: 0 to 250K Monthly Organic Hits

Comprehensive SEO restructuring, programmatic keyword clustering, and core web vitals optimization driving exponential organic traffic growth.

Technical SEOContent StrategyOrganic Search+1
nutraceutical-dtc:-38%-repeat-rate-with-meta-dpa-&-klaviyo-lifecycle-flows.case-study
Nutraceutical DTC: 38% Repeat Rate with Meta DPA & Klaviyo Lifecycle Flows
Featured

Nutraceutical DTC: 38% Repeat Rate with Meta DPA & Klaviyo Lifecycle Flows

Combined Meta dynamic catalog retargeting with automated post-purchase email and SMS retention flows to multiply customer lifetime value (LTV).

Meta DPAKlaviyo RetentionSubscription CRO+1
Founder Testimonials & Proof

Trusted by founders to scale
profitably and reliably.

Real feedback from brand founders and marketing executives who rely on data-backed paid acquisition and attribution.

Meta Ads & TikTok
Scaled $18k to $145k/mo (4.9x ROAS)

“Yaseen overhauled our paid advertising strategy completely. Within 90 days, we scaled from $18k/mo to over $145k/mo while maintaining a 4.9x ROAS. His CAPI tracking fix alone unlocked massive algorithm performance on Meta.”

SJ
Sarah Jenkins
Founder & CEO • Velvet Glow Organics
Meta Advantage+ & PMax
5.1x Blended ROAS & -36% CAC

“Finding a media buyer who understands both high-performing creative hooks and technical server-side attribution is rare. Yaseen delivers predictable client acquisition month after month.”

MV
Marcus Vance
Head of Growth • Nordic Peak Apparel
Google Ads & CRO
-45% Cost Per Lead & $1.4M Pipeline

“Our cost per qualified B2B lead dropped by 45% within the first six weeks of restructuring our Google Search and landing page funnel. The pipeline attribution is crystal clear.”

DK
David Kelling
VP of Marketing • CloudSync Technologies
About & Philosophy

Strategic vision.
Relentless execution.

Good campaigns generate clicks. Great marketing architectures scale businesses into category leaders.

M. Yaseen Rashid

M. Yaseen Rashid

Digital Marketing Expert & Growth Strategist • Based in Pakistan / Remote Worldwide

Available for New Clients & Growth Consulting

Results-driven Digital Marketing Specialist with expertise in scaling DTC e-commerce brands, B2B lead generation funnels, and organic search visibility.

Direct Ad Spend

$25M+

Average ROAS

4.8x

Audit Score

99/100

Retention

100%

Experience & Leadership

Lead Performance Marketing & Growth Strategist

Apex Digital Growth Agency

2023 - Present

Directing multi-channel paid media and SEO campaigns across Meta, Google, and TikTok for international e-commerce and lead-gen clients.

Managed over $650,000 in profitable ad spend maintaining an average 4.8x blended ROAS.
Scaled multiple DTC brands from under $15k to over $180k monthly recurring revenue.
Implemented server-side tracking (Meta CAPI & GA4 Measurement Protocol) recovering 28% lost conversion data.
Engineered creative testing matrix frameworks that consistently reduced customer acquisition cost (CAC) by 35%+.

Digital Marketing & SEO Specialist

PrimeScale Media

2021 - 2023

Spearheaded paid search advertising, technical SEO implementation, and landing page conversion rate optimization (CRO).

Generated 15,000+ qualified leads for real estate, education, and healthcare clients.
Boosted average landing page conversion rates from 2.1% to 5.4% through systematic A/B split testing.
Authored and executed high-ranking SEO content clusters delivering 100K+ monthly visitors.

Technical & Strategic Skills

Paid Advertising & Performance Marketing

Meta Ads (Facebook & Instagram Advantage+)Expert
Google Ads (High-Intent Search & Performance Max)Expert
TikTok Ads & Spark Creator WhitelistingExpert
Dynamic Product Ads (DPA) & Retargeting FunnelsExpert
Creative Strategy, Hook Scripting & Motion AnalyticsAdvanced

Search Engine Optimization (SEO) & Content

Technical SEO Audits & Crawl Budget OptimizationExpert
High-Intent Commercial Keyword ResearchExpert
On-Page Semantic Optimization & Schema.orgExpert
Programmatic SEO & Topic Cluster ArchitectureAdvanced
Core Web Vitals & PageSpeed PerformanceAdvanced

Analytics, CRO & Tracking Infrastructure

Google Analytics 4 (GA4) & Custom Event TrackingExpert
Server-Side Google Tag Manager (sGTM)Expert
Meta Conversions API (CAPI) 95%+ Match QualityExpert
Shopify Plus CRO & One-Click UpsellsAdvanced
Email & SMS Retention Automation (Klaviyo)Advanced