The Strategist Behind the Scale

Driven by data. Obsessed with real business growth.

I didn't enter performance marketing to chase vanity clicks or confusing agency metrics. I partner with founders and marketing teams to build dependable customer acquisition engines that generate clear, accountable return on ad spend.

$650K+Ad Spend Managed
4.8xAverage Client ROAS
100%Direct Retention
Campaign Performance
4.8x ROAS
Average CAC-34% Lower
Conversion Lift+62% Lift
About & Philosophy

Strategic vision.
Relentless execution.

Good campaigns generate clicks. Great marketing architectures scale businesses into category leaders.

M. Yaseen Rashid

M. Yaseen Rashid

Digital Marketing Expert & Growth Strategist • Based in Pakistan / Remote Worldwide

Available for New Clients & Growth Consulting

Results-driven Digital Marketing Specialist with expertise in scaling DTC e-commerce brands, B2B lead generation funnels, and organic search visibility.

Direct Ad Spend

$25M+

Average ROAS

4.8x

Audit Score

99/100

Retention

100%

Experience & Leadership

Lead Performance Marketing & Growth Strategist

Apex Digital Growth Agency

2023 - Present

Directing multi-channel paid media and SEO campaigns across Meta, Google, and TikTok for international e-commerce and lead-gen clients.

Managed over $650,000 in profitable ad spend maintaining an average 4.8x blended ROAS.
Scaled multiple DTC brands from under $15k to over $180k monthly recurring revenue.
Implemented server-side tracking (Meta CAPI & GA4 Measurement Protocol) recovering 28% lost conversion data.
Engineered creative testing matrix frameworks that consistently reduced customer acquisition cost (CAC) by 35%+.

Digital Marketing & SEO Specialist

PrimeScale Media

2021 - 2023

Spearheaded paid search advertising, technical SEO implementation, and landing page conversion rate optimization (CRO).

Generated 15,000+ qualified leads for real estate, education, and healthcare clients.
Boosted average landing page conversion rates from 2.1% to 5.4% through systematic A/B split testing.
Authored and executed high-ranking SEO content clusters delivering 100K+ monthly visitors.

Technical & Strategic Skills

Paid Advertising & Performance Marketing

Meta Ads (Facebook & Instagram Advantage+)Expert
Google Ads (High-Intent Search & Performance Max)Expert
TikTok Ads & Spark Creator WhitelistingExpert
Dynamic Product Ads (DPA) & Retargeting FunnelsExpert
Creative Strategy, Hook Scripting & Motion AnalyticsAdvanced

Search Engine Optimization (SEO) & Content

Technical SEO Audits & Crawl Budget OptimizationExpert
High-Intent Commercial Keyword ResearchExpert
On-Page Semantic Optimization & Schema.orgExpert
Programmatic SEO & Topic Cluster ArchitectureAdvanced
Core Web Vitals & PageSpeed PerformanceAdvanced

Analytics, CRO & Tracking Infrastructure

Google Analytics 4 (GA4) & Custom Event TrackingExpert
Server-Side Google Tag Manager (sGTM)Expert
Meta Conversions API (CAPI) 95%+ Match QualityExpert
Shopify Plus CRO & One-Click UpsellsAdvanced
Email & SMS Retention Automation (Klaviyo)Advanced